“Customized pens, wise men, I’m tied in, the environment I’m in is like a lion’s den” - Roc Marci
This is one of two bonus joints Roc Marci did with Apollo after we finished making the Thirty Eight album and were ready to hand it in for manufacturing.
We wanted to do something to make people appreciate the CD version of the album, and tho we love vinyl, vinyl heads tend to forget that the music - no matter the format - comes first. So, in an attempt to cross-pollinate the cd market with the vinyl markets (yeah these seem to be two distinct groups of people), we decided to make the CD as a product so dope you wanted to have it even if you didn't listen to CDs anymore. So no standard jewel case shit, we had a factory in Bejing make up a hardback book looking like cover slightly larger than a CD case with an opening on each end. Then we did this special 5" vinyl - not a 7" 45 - but a vinyl the size of a CD. We brought in Roc to make two solo joints as incentive to make this a dope package.
So of the two tracks, this is one of them: "Lonely & Cold" (the other is titled "Shotguns In Hell"). The sound is something Apollo had started experimenting with for the Ghostface Killah record - The Brown Tape - that Apollo did in late 2013 as a companion re-envisioning of Adrian Younge's version "12 Reasons To Die". It's a more striped down, bare, and rugged type of production when compared to some of Apollo's more horn lush and drum layered affairs.
from Thirty Eight,
released April 29, 2014
produced by Apollo Brown
featuring Roc Marciano
photo by Jeremy Deputat
mastered by Eric Morgeson
mixed by Magnetic @ The Disc
Produced in Detroit, Michigan.
Executive Produced in Tucson, Arizona.
Distributed by FatBeats Distribution, The Orchard, & Mello Distro.
Braver Heart Music. Trust the soul Music. Trip over a rock and bust your head music but get back up and brush yourself off music. Galactic Fear me Music. Step over that to get to that music. Jumping over my life to get to my next life music. Visually Visual Very well contained music. jumpoveryourodds
Not just another beat tape. Everything on this album has the gravity of an anthem. The album tells the story of a day, and is pretty good evidence that instrumentals CAN tell a story. Really highly recommended. Mohan Thomas